The Haas School’s undergraduate cohort program is designed to build upon the networking skills of undergraduate students as well as improve the social atmosphere of the school. Through the program Haas undergraduates will participate in professional and community strengthening activities that will provide them with valuable skills that are applicable to the business world and also leave them with memories and friendships that will stay with them long after they graduate from the program.
Within the program there are twelve cohort groups, six devoted to a class graduating in an even year and six devoted to students graduating in an odd year. Each block of cohort groups is composed of an even split of students that accurately reflects the demographic breakdown of the Haas School.
The Haas cohort program is the foundation of the Haas undergraduate experience; it is the social starting point for each and every student that enters the program and an experience that is shared amongst all Haas undergrads.
Every cohort bears a name that reflects one of the Haas School’s four defining principles, a testament to the value Haas holds in its culture and a reminder that in everything Haas students do their values play an important role.
Below is a list of the cohorts and the background behind their names:
Even Graduation Year Cohorts
Axe - The name of the Axe cohort refers to the Stanford Axe introduced in 1899 to promote Stanford’s dominance over Berkeley at sports. The overconfidence of Stanford would lead to an upset when the very same year the axe was introduced Cal defeated Stanford and subsequently gained control of the axe. The name Axe is a reminder of the value in Haas’ principle of Confidence Without Attitude, and that should one choose to arrogantly promote their dominance they should be ready to lose it all, just as Stanford lost their axe.
Bear – The name of the Bear cohort is a reference to the iconic grizzly bear that is a symbol for both UC Berkeley and California. Chosen for its strength, the Cal Bear represents the strength of character found in Berkeley students as well as the principle of Beyond Yourself, which is demonstrated by Haas alumni through the integrity they bring from Haas into the business world.
California – The name of the California cohort refers to the state of California, which is the home of the tech industry and has been a crucible for innovation that has helped move the world into the future. It is the desire to always keep improving and never settling for more of the same that has helped California grow into one of the world’s largest economies. That desire is best characterized by the Haas School’s defining principle of Question the Status Quo.
Oski – The name of the Oski cohort is named after Oski the bear, UC Berkeley’s mascot. He is a force of unity within the Berkeley community acting as a symbol of Cal’s strength on the playing field and the camaraderie of the campus community. That unity is captured in Haas’ principle of Confidence Without Attitude, where one understands their own strengths but recognizes that they are at their strongest when they stand with others and not alone.
Sproul – The Sproul cohort is named after Robert Sproul who was the 11th President of the University of California. His efforts led to the expansion of the university system throughout the state, bringing higher education to those in need of it. It was his effort to bring knowledge to everyone that the Sproul cohort represents the principle of Students Always and the value of learning.
Telegraph – The Telegraph cohort is named after Telegraph Avenue. The Telegraph cohort represents the counterculture of the 1960’s that brought fame to the legendary Berkeley street. That counterculture is best captured by the defining principle of Question the Status Quo which has come to define Cal due in large part to the counterculture attitude which the school has always sought to embrace.
Odd Graduation Year Cohorts
Bancroft – The Bancroft cohort is named after Hubert Bancroft whose unrelenting effort to seek out knowledge resulted in a collection of historical texts that still benefit Berkeley to this day. His determination to collect knowledge is reflected in the principle of Students Always that drove him to collect a wealth of historical texts.
Blue – The Blue cohort gets its name from the color blue, Yale blue to be more specific. Yale blue is one of the representative colors of UC Berkeley and the tie to Yale is no coincidence. Many of Berkeley’s founders were Yale graduates who sought to establish a bastion for education in California. This effort to build on educational resources for the state of California is a prime example of stewardship of ones community for the benefit of others and can best be summed up by the Haas principle of Beyond Yourself.
Campanile – The Campanile cohort’s name is a reference to the Campanile, Berkeley’s clock tower. Also known as Sather Tower, the Campanile is not just the most recognizable symbol for Cal it is also a symbol for the city of Berkeley as well. The tower is named after Peder Sather an early trustee of the college that would eventually become UC Berkeley. The philanthropy of Sather and his family has left an indelible mark on Berkeley and exemplifies the Haas principle of going Beyond Yourself and improving the lives of all.
Gold – The Gold cohort gets its name from California Gold, which is the other half of the two-color scheme that represents UC Berkeley. Gold represents the physical gold that brought many risk takers to California during the gold rush. The mindset of the early miners who traded monotony for a life in the untamed West lays at the heart of the principle that is Question the Status Quo.
Haaski – The Haaski cohort is named after Haaski who is Haas’ version of Oski, Cal’s mascot. Haaski represents the inquisitive student spirit at Haas which drives the defining principal of growth through education. It is for that reason that Haaski embodies the foundation of learning at the Haas School and the principle of Students Always.
Shattuck – The Shattuck cohort is named after Francis Shattuck a civic leader who played an important role in the early history of Berkeley. His success in business and politics was due greatly to his ability to maintain successful partnerships. Being able to heed the advice of others and work within a team of individuals to build Berkeley granted him a place in the history books and made him an exemplar of the principle of Confidence Without Attitude.
To read more about Haas’ Cohort Leaders, students who have gone beyond themselves to help their fellow undergrads navigate life at Haas, click here.
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