The YMA Fashion Scholarship Fund (FSF) is one of the most prestigious awards given out to students in Ivy Leagues and top ranking universities across the United States. It aims to empower gifted and enterprising college students who are passionate about design, fashion, merchandising, and the retail business to pursue successful careers in the industry.
On Friday, October 11, 2013, the Haas Business School Association (HBSA) invited YMA-FSF board member, Kevin Rosenbloom, to give a talk on the current status of the fashion and retail job market, discuss a few key trends, and share critical information for interested participants of the 2014 FSF Award.
According to Rosenbloom, this is the first time that FSF has ever been brought to UC Berkeley. Cal is one of only 45 universities who are offered this YMA opportunity, among which are Harvard, NYU, and Cornell. The scholarship is completely merit based, and are completely dependent on the participant’s performance on the finalist interview and the quality of his/her recommendation in response to the case study prompt.
The case is divided into two separate categories, namely “designer” and “business”. So interested applicants can choose to write about one or the other when submitting their case briefs. Rosenbloom announced that there has also been a recent modification in their award disbursements. Although FSF used to be predominantly designer-focused, they have shifted the scholarship distribution to: 45% designer students and 55% business and liberal arts majors. While HBSA’s Mandee Jang is the student representative in charge of sharing the scholarship information to Cal students, FSF is not limited to Haas majors – any UC Berkeley student passionate about retail and fashion are very much eligible to join.
FSF provides scholarship winners with a $5,000 award. However, the benefits of being an awardee of the program extends to more than just its financial rewards. FSF scholars have the opportunity to secure internships at Fortune 500 retail companies doing designing, buying, planning, marketing, and product development roles. These positions often occur in New York. Board members at YMA FSF also act as ambassadors at member schools to mentor scholars, allowing FSF winners to expand their network and enjoy face-time with executives.
Finally, the case study should take about 1-2 weeks to complete, at least in Rosenwood’s experience. As of this article’s writing, there would be exactly 21 days for applicants to work on the case study. The case study brief is due November 14, 2013. However, contact information of all interested applicants should be submitted to Mandee Jang (firstname.lastname@example.org) by October 31, 2013. For any FSF-related inquiries, please contact Mandee at the e-mail provided above.
The application requirements are available on the files below:
Best of luck, all! #GOBEARS!
Class of 2014